The marketplace on smart phones continues to evolve rapidly, often growing faster than the infrastructure. Taiwan based HTC has been a leader, a company that has gone from almost no market share outside of it’s home market to a market leader in a very short period of time.
It is one of the reasons that HTC’s move to build specific Windows Phone 7 based phones is interesting. Obviously, Microsoft is putting a lot of time, money, and effort into it’s new mobile OS, and HTC has snatched up the chance to bring it to the market place. Not only is HTC going to market, but they are very confident in their product placement.
In this writer’s opinion, HTC is doing the smart thing by hedging it’s bets all around, not getting caught up in any single operating system or with any single partner company. By producing phones that run Android and others that run Windows Phone 7, they are buying themselves potentially a bigger part of the market, and minimizing the risks if one or the other turns sour at some point.
Originally Syndicated via RSS from Broadband Wireless Access
