I found this article from Reuters about the move to lower price smart phones, and found it to be very interesting, especially as it speaks about ZTE, a phone company from China that hasn’t been seen as much under it’s own name in the west. They are aiming for a $100 – $150 smart phone, and many people seem to think this is where the market will end up. The price of the chips is dropping, the price of the screens is dropping, and with cheap or even free operating systems to work from, these phones are now more than possible.
Nokia, which has also been not quite on the top of the smart phone market so far is also agressively looking at this market, and aims to get a smart phone to market before the end of the year at a price well under 100 Euros. That would certainly stand much of the market on it’s ear. It would also potentially put pressure on both Microsoft and Apple. Apple is often the premium price product in the marketplace, and would seem to have the most to lose against a retail market that appears to be above their unit costs.
Originally Syndicated via RSS from Broadband Wireless Access
