Video game sales date for July has come in from the NPD Group, and the industry continues to sink. “The US video games industry declined for the fifth consecutive month, bringing year-to-date sales to $8.16 billion, down 14 percent from the same time period last year,” wrote NPD analyst Anita Frazier. “In order for the industry to come in flat or slightly up for the total year, the back five months of the year have to come in 11 percent (or more) higher than the last five months of last year.”
She points out that we do have surefire hits like Halo: ODST and The Beatles: Rock Band coming later this year, but for now, the industry is treading water. Let’s see who’s doing it most efficiently.
Originally Syndicated via RSS from Ars Technica – News
