Independent musicians who want to retain the rights to their own songs will now have the opportunity to do so while marketing their offerings through a major label—Universal Music Group. UMG announced a partnership today with TuneCore, a company that represents independent artists and allows them to sell their music directly to fans through major online stores. The deal will let artists essentially have their cake and eat it too by letting them call all the shots while having access to major opportunities.
According to the agreement, TuneCore will provide distribution portals for UMG’s labels, while UMG will provide “marketing and upstreaming opportunities within the UMG Distribution system.” This includes a number of artist services, including licensing opportunities within Universal and professional audio mastering, as well as other “artist discovery” services. Musicians can take advantage of these offerings without handing over their rights or revenues as they would have in the past if they wanted to enter into an agreement with Universal.
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