Microsoft has finally taken the wraps off the new branding for Live Search, and the final name is Bing. We’ve known since March that a rebrand was coming, and we’ve been saying for even longer that Live Search is in dire need of one (among other improvements of course), but only recently did it become clear that Kumo was just the codename. The final name was only recently revealed to Ars; previously we were using Kumo internally along with Microsoft employees.
The new search will be reachable at bing.com, but will not be fully available worldwide until Wednesday, June 3, according to Microsoft. If you can’t get your Bing on yet, Microsoft has a site up with some behind-the-scenes video as well as an interactive product guide.
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Originally Syndicated via RSS from Ars Technica
