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companion photo for Sony vs. Nintendo: same bad economy, very different results

Recently, Sony gave a preview of its third quarter earnings that set the stage for a grim set of final figures. Those figures were released Thursday, on the same day that Nintendo unveiled the results of its sales during the third quarter. Although both companies are facing the same problems when it comes to general economic conditions, Nintendo seems set to stay in the black regardless, and it’s worth taking a look at why.

The most fundamental problem that both companies face is that much of their income comes from overseas sales, and the Yen has strengthened considerably against many currencies as people flock to its relative stability. That means that all of the overseas revenue is diluted in value when it’s converted to Yen on its return to the company.

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Originally Syndicated via RSS from Ars Technica – Front page content


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