The joint venture involving Viacom, Metro Goldwyn-Mayer Studios (MGM), and Lions Gate Entertainment will be launching online as “epix” before it arranges a TV distribution deal, the companies have revealed. The venture, called Studio 3 Networks, said that the online service will provide original TV programming as well as on-demand movies over the Internet, with a distribution deal on cable networks expected to come later in the year.
Studio 3 Networks president Mark Greenberg said that the name epix embodies the “depth and breath of entertainment content” that the companies will deliver, and is also meant to evoke the different ways customers will eventually interact with the content on multiple platforms. “With epix, we are creating an entirely new category of entertainment service for consumers that is unlike anything that currently exists,” Greenberg said in a statement. “epix is the first brand to hold exclusive exhibition rights to movie content that can be delivered anywhere, anytime.”
Click here to read the rest of this article
Originally Syndicated via RSS from Ars Technica – Front page content
