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companion photo for New games at used prices: Best Buy's Utah plan starts a feud

GameStop is an amazingly profitable company, and those profits are due largely to the margins the company enjoys on used game sales. When GameStop gives you $15 to $20 for a game that has been out a mere week, then sells the same game for $45, they’re making money that no retailer selling new games can match; new games have a very thin profit margin for retailers. Which is why it is surprising to see Best Buy make its new game prices competitive with GameStop’s used game prices.

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