If you don’t look too closely, many of the companies in the IT industry appear to be on friendly terms with each other. Every time Company A releases a new
product, other companies chime in with positive-sounding rhetoric meant to imply enthusiastic support. This rule holds true even in situations where two
companies might compete with each other—The ATI team at AMD may not be excited when NVIDIA launches a new video card, but AMD the CPU manufacturer is happy to
talk about how the new GeForce series performs best when paired with Phenom II.
The message? We’re really one big happy family. Problem is, that’s not true—a fact that slammed home with a
vengeance today when a confidential Intel briefing on NVIDIA’s Atom-based Ion platform was made public. This, ladies and gentlemen, is where we put the “fun” in
dysfunctional.
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