The news of pop icon Michael Jackson’s collapse and subsequent death sent ripples across the Web on Thursday afternoon, affecting numerous services and sparking yet another spam campaign. Twitter, Google, Facebook, various news sites, and even iTunes were practically crushed under the weight of the sudden spike in Internet traffic. The phenomenon may not be new on an individual level, but combined across services, it was truly one of the most significant in recent memory.
When news first broke that the Jackson had collapsed in his home, Twitter was immediately abuzz. There were several points when the Ars staff observed between 6,000 and 13,000 new tweets per minute mentioning Michael Jackson before Twitter began to melt down—all before anyone other than TMZ.com was reporting his death. Of course, most of us are intimately familiar with the famed Fail Whale at this point, though Twitter’s meltdown was mostly reflected in a major slowing of the service and the inability to send new tweets.
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