The fact that the increasingly social Internet allows “the conversation” to spread across comments, Twitter posts, and news aggregators is both a blessing and a curse. On one hand, it is a wonderful thing to be able to enjoy and discuss content with a community in just about any way you can imagine. Publishers and enthusiasts, however, are still scrambling to keep up with and follow what others are saying about their content across all these services. uberVU, a new service in private beta, may finally be what we have all been looking for, so Ars sat down to track some conversations and have one of our own with cofounder Vladimir OANE.

UberVU’s concept is simple: give it a URL for a story you like (or one you have published), and it will chomp through a broad selection of services like Twitter, Digg, Flickr, FriendFeed, and WordPress to find what people are saying about the story. UberVU follows through most URL-shortening services to make sure it is tracking the right comments, and you can label and sort the stories that you follow. In short, UberVU is a bit like an RSS reader, except in the inverse: instead of tracking multiple news stories from a single source (or searching them), it tracks what the rest of the world is saying about a particular story.

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