The head of the Federal Trade Commission, Jon Leibowitz, has just made clear that the online behavioral advertising business is “pretty close to its last clear chance to demonstrate” the wonders of self-regulation. If companies don’t do a better job with privacy and transparency, the government will (finally) step in and regulate the sector.
The remarks came at the Reuters Global Financial Regulation Summit in Washington, DC, this morning, but they’re not surprising. In recent months, Leibowitz has made it clear that the heavy hand of government is about to lay its vengeance upon behavioral advertisers unless they clean up their collective act.
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Originally Syndicated via RSS from Ars Technica
