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companion photo for #EAFail: the absolute worst (best?) PR campaign in gaming

Every game has a PR campaign behind it, ranging from videos and screenshots to interviews, demos, and free items given out to those who write about games. Some are better than others, but EA has given its campaign for Dante’s Inferno a hellish tint, and the results have been both controversial, and highly effective.

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Originally Syndicated via RSS from Ars Technica – News


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