Industry insiders say that the big four record labels are working with Apple to boost full album sales, as individual songs have come to dominate digital downloads. A project called “Cocktail” is reportedly underway and set to launch this fall, which will bundle interactive “booklets” including artwork, liner notes, and other content with a full album purchase. Another interesting twist is that the new content may be launched alongside a long-rumored Apple tablet.
Apple has worked with labels and bands in the past to promote digital music. Many albums are now available with digital booklets, a PDF file that includes cover art and liner notes. A few artists have released a “digital box set,” most notably U2, which released a package that contained every song that band ever recorded—it could also be purchased alongside a special edition U2 iPod. Most recently, Apple unveiled what’s called an iTunes Pass with the release of Depeche Mode’s latest album Sounds of the Universe. iTunes Pass gives purchasers access to exclusive remixes, b-sides, videos, and other content leading up to the release of a new album.
Originally Syndicated via RSS from Ars Technica
