You may recall the story of Lifelock, the company that heavily advertises its service which charges you $10/month to get services that you can get on your own for free from credit agencies. This is the one where the CEO gives out his Social Security number in every advertisement to show how confident he is in the service. Of course, what he leaves out is that Lifelock failed to stop identity fraud carried out against him (oops). Oh yeah, also the stuff about how the company’s founder was being investigated for fraud (and potential identity fraud) at a previous company.
So, it should come as little surprise that some customers of Lifelock aren’t particularly pleased with the company and have filed a class action lawsuit against the company, claiming deceptive advertising, and noting that it doesn’t really provide much security. One additional nugget of information: the identity fraud against the CEO that we mentioned earlier is just the tip of the iceberg. The CEO’s social security number is apparently now widely in use among identity scammers. Well, maybe he’ll get some money out of the class action lawsuit, since it appears that he was misled by his own advertising…
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