Earlier this year, we wrote about Verizon suing Time Warner Cable over a misleading advertisement, where Time Warner Cable claims that Verizon is “catching up” to Time Warner Cable in offering fiber optics. This is misleading, at best. Verizon is installing fiber to the home with its FiOS service, providing significantly faster connections. What Time Warner Cable is claiming is that it uses fiber in its network, not to the home. It’s true that TWC and plenty of other broadband providers have used hybrid fiber solutions at the network level for many years, but that’s totally different than connecting all the way to the home with a fiber optic connection.
Now it turns out that TWC is hardly the only broadband provider doing this. Apparently lots of broadband providers are now running ads against Verizon where they claim that they’ve offered fiber for longer than Verizon. That’s totally misleading. Having fiber somewhere in the network is not at all an equal comparison to running fiber all the way to the home. As Broadband Reports asks, it’s difficult to see how these claims from others isn’t false advertising. They’re clearly implying that their fiber is the same thing as FiOS when that’s not true at all.
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